Salemaker... How we do it!

Committed to providing smarter newsletter publishing

Written for you? Or write your own? There is no great secret to what we do, but then there never is when you discuss hard work, diligence, and doing something the right way. No matter what route you select – self service or managed service – we provide you with a powerful email marketing solution that provides everything you need to create and manage your email newsletter campaigns.

Email newsletters are an important part of any organisation’s communication plan. Your e-newsletter can help drive direct sales, increase customer acquisition, improve customer service and reduce customer churn providing better profit margins.

Done properly, email newsletters can transform subscribers into enthusiasts – people who look forward to opening and reading your newsletters. By building credibility, trust and brand affinity through a well designed and written newsletter you build a deeper relationship with these enthusiasts and engage them in a number of ways. They may pass content on to others; they trust what you write; and respond to your advice, offers, recommendations and promotions.

There’s much to be gained from a well-planned and executed email newsletter. Salemaker are here to help you manage all the aspects of creating and distributing an effective email newsletter.

 

Managed Service

We have a team of writers, editors and designers who will take your ideas and turn them into smart, effective email newsletters that will build loyalty, increase sales and improve your bottom line.

Better still, unless you prefer to write your own, it requires almost no effort on your behalf! Each month we do all the hard work of designing, researching and copywriting your newsletter – so you can stay focussed on what you do best. All you have to do is edit our draft, approve and click send; we do everything else.

We help businesses of all sizes and across all sectors in the UK to deliver successful email newsletter campaigns. You can totally rely on the specialist experience of our management team, as we know what works and what doesn’t and how to get the best results for our clients

•  You won’t need any extra internal support as we become your own email marketing resource

•  You will get great results. It is in our interest to provide you with campaigns and strategies that deliver, otherwise, you won’t continue to use us, or recommend us to others

•  You will be impressed with just how quickly we can get your campaigns out for you and how we can manage multiple campaigns over a short or long period of time

•  We will design, create, deliver and track your campaign using the Salemaker Communications Manager platform

•  You get full access to all reporting tools and downloadable graphical reports from your desktop

•  We provide specialist help with your campaign analysis as required

•  We can advise you on best practices for list building and optimising your practices for capturing and engaging subscribers while protecting your sender reputation

 

Self Service

If you prefer to build and manage your own campaigns, we provide a cost effective self-service solution, which includes full training and support. Self Service clients can quickly design, build and send creative e-marketing campaigns through Salemaker, which enables full tracking and reporting. Don’t worry if you don’t know HTML as our system has a “WYSIWYG Editor� which makes life easy for you. You will enjoy a cost effective solution with full functionality and a great ROI

•  You will receive full access to our online software system to easily set up, build, manage, schedule and send your own campaigns

•  You will get full access to our real time reporting tool that allows you to easily track, analyse and download graphical reports on all aspects of a campaign

•  You can choose to either Pay as you Go or opt for our highly cost effective subscription service And to ensure that you are getting the best value for money we have several implementation plans that are tailored to both your needs and your budget. All plans cover the following:

 

Online Instance

We create your online instance with your unique login and password to the Salemaker Communications Manager and create your sending identity and mapping of the domain for your microsite.

 

HTML design and layout

Salemaker will design a customised hand crafted template using your company’s brand/corporate identity elements, based on best practices for email, landing pages and surveys.

 

Testing

A big part of getting results from your email newsletter is making sure they are readable and appealing in as many different email programs as possible. We test your hand crafted template in more than 15 of the most popular email clients covering desktop, web based and mobile clients. We also test through several spam filters; including McAfee, Norton, Outlook, MessageLabs and Spam Assassin.

 

Content

If you’re too busy to do this yourself, our team of associate writers, editors and designers will take your ideas and write, edit and design a smart, effective e-newsletter.

 

Subscriber List Management

We will take your existing client database and host and manage it. All newsletters have an automated subscribe/unsubscribe function which complies with non-spamming rules.

However your email marketing results are only as good as your opt-in list, because your list quality will affect your deliverability. Therefore we provide a variety of list growth and hygiene solutions as well as practical and actionable recommendations for optimising your capture practices to grow your list with active and engaged subscribers, while protecting your sender reputation.

 

Social Publishing

Email marketing is mostly about successful delivery of your message into your recipient’s inbox. But why limit yourself to just one communication channel? Salemaker gives you multiple channels – email, SMS, RSS feeds and Social.

Publish your newsletter to an RSS feed, link your newsletter campaign to your social media marketing – post your newsletters to your social networks, and embed social widgets in the footer of your newsletter. Share your newsletter with your twitter followers in just one click.

 

Microsites

Newsletters that you have sent in the past often contain a wealth of information that your new subscribers have missed out on. To utilise this information, Salemaker allows you to create a mini website, or microsite, making your past newsletters accessible as web pages.

Each Salemaker user has a unique web address where this microsite is then viewable by your customers.

Microsites are highly focused mini websites that can be linked to from other websites. They offer you an easy way to create and organize your past newsletter content online, so that it can be easily browsed by your readers. By using a microsite in tandem with an e-newsletter to manage information and its flow, you have an opportunity to build your brand into a resource area over time.

You can even use your microsite to create a mini website for your product offerings. A microsite, if used to its full potential, can provide you with a tremendous opportunity to get your clients to move closer toward a buying decision or to the next level of the sales cycle.

 

Distribution

Salemaker takes care of the delivery of your newsletters, removing the email addresses of people who unsubscribe or bounce and adding new subscribers. We keep your subscriber lists secure so you can focus on providing the messages that your customers want from you.

 

Business Intelligence

Email marketing has the advantage of being highly measurable. For example, you can track which of your customers read the newsletter, how many of them are clicking through to what links. Your campaign report will quickly tell you what information is of interest and is being read, and what is not.

Deliverability, bounce rates and open rates are tracked on all newsletters. You have access to a comprehensive campaign report after any send.